Unveiling Marc Jacobs’ new fragrance

Unveiling Marc Jacobs’ new fragrance

Early March was a special partnership with Marc Jacobs for the unveiling of their latest fragrance - Wild Daisy.

I handcrafted personalized tote bags that were meant to be a cherished keepsake for every Wild Daisy purchaser. Each bag was adorned with meticulously crafted calligraphic and painted Wild Daisy flowers, adding a touch of elegance to every purchase.

This collaboration was more than just creating beautiful accessories—it was about enhancing the customer experience and elevating brand awareness meaningfully. With each bespoke tote bag, we aimed to deepen the connection between Marc Jacobs’ fragrance and the individuals who choose to make Mark Jacobs a part of their lives.

From the brush stroke to the final flourish of a signature Wild Daisy bloom, this project expressed passion and creativity.

And the result? A campaign that celebrated the launch of a fresh scent and showcased the artistry and creativity that define Marc Jacobs’ fragrance line.